Mission
Our mission is to help clients unlock smarter, safer, and more sustainable outcomes through expert equipment rental strategy based on open and transparent long term relationships between all parties. We deliver practical tools, collaborative insight to ensure stakeholders unlock efficiencies, reduce risk, and deliver measurable value—today and for the future.
Vision
We envision a future where equipment rental is no longer a cost centre, but a strategic partnership. To be the trusted catalyst for a smarter, more sustainable equipment rental ecosystem—where clients and suppliers collaborate openly, share success equitably, and drive long-term value.
What We Do
At ER Pro Consultants, we believe the most effective rental strategies are built on collaboration — not competition. By working closely with both equipment users and rental providers in the UK, we foster long-term, mutually beneficial relationships that deliver measurable value for all stakeholders. Whether you're a contractor seeking better supplier alignment or a rental company aiming to enhance client engagement, our dual-perspective approach ensures everyone wins.
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​​ER Pro Consultants offer tailored consulting for two distinct client groups:
• Rental Companies:
Helping providers improve operational efficiency, client retention, and ESG performance.
• Equipment Users:
Supporting contractors and project teams in optimising rental spend, supplier engagement, and project outcomes.
5 Key Benefits:
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Improved Efficiency
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Cost Transparency & Control
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Enhanced Relationships
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Sustainability & ESG Alignment
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Better Project Outcomes
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How We Work
• Strategy Development:
Supporting clients and suppliers in co-creating rental strategies that align with HSE requirements, shared goals and operational realities.
• Shared Risk Management:
Encouraging transparent dialogue to identify, distribute, and mitigate risks across the rental lifecycle.
• Innovation Enablement:
Creating space for joint problem-solving and continuous improvement, unlocking new ideas and smarter solutions.
• Long-Term Relationship Building:
Fostering trust and accountability to strengthen partnerships and ensure consistent performance over time.
• Stakeholder Value Creation:
Ensuring that all parties — from project teams to suppliers — benefit from measurable outcomes and sustainable practices.
Clients Journey
We follow a simple but effective structured, collaborative process designed to deliver measurable outcomes and long-term value.
Our 4 Stage Process:
1. Discovery Call – Understand your goals and identify where we can add value
2. Diagnostic Review – Deep dive into your current rental strategy and supplier relationships
3. Bespoke Toolkit Delivery – Tailored resources built around your specific needs
4. Implementation & Follow-Up – Support to embed tools, align teams, and track performance
About me!
Hello , my name is John McCarthy and I'm the owner and founder of ER Pro Consultants.
With over four decades in the UK hire sector, I’ve worked across both PLCs and privately owned businesses — gaining hands-on experience in operations, sales, and financial strategy. I’ve led teams through growth and challenge, always with a focus on collaboration, performance, and long-term value. Today, through ER Pro Consultants, I help rental providers and their clients build smarter, more sustainable rental strategies which deliver measurable improvements with outcomes. I’m passionate about developing people, identifying emerging opportunities, and creating inclusive environments where everyone can succeed.
Testimonials
John’s deep industry insight and collaborative approach helped us build a stronger, more transparent relationship with our supplier. The operational benefits were immediate — improved equipment standardisation across our project's, clearer cost visibility, and smoother workflows across our sites. Just as importantly, his guidance on ESG performance helped us identify practical, measurable improvements that aligned with our sustainability goals. It’s rare to find a partner who delivers both strategic clarity and hands-on support.
Procurement Director - Civil Engineering Company
